Brand Guidelines

The Center is an independent nonprofit charged by Congress with responding to and preventing abuse and misconduct within the U.S. Olympic and Paralympic Movement. Accordingly, our instructions on how to report a concern, training, education and advocacy materials are critical resources for your members and millions more throughout the Movement’s 50+ NGBs and PSOs. This includes local members who may not realize they are in the Movement, and so may not know how to report abuse or adhere to required policies.

We prioritize clarity and consistency in the U.S. Center for SafeSport’s representation in a wide spectrum of communications. Yet as a young organization serving dispersed stakeholders that may have functional NGB overlaps, we believe consistent brand messages and easy to understand guidelines about the Center’s role and services are foundational for clarity and consistency.

The goal for this is to express these guidelines, so as to ease your members’ knowledge and access to Center processes, scope, and services.

We welcome your partnership as we work together to end abuse in sport.

Accessibility

We firmly believe that our resources should be available and accessible to everyone. We are committed to improving the accessibility of our digital materials to better serve our users, regardless of ability.

The Web Content Accessibility Guidelines (WCAG) explain how to make web content accessible for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. We aim to adhere to WCAG 2.1 at the AA level, which means that our digital materials would be usable and understandable for most people. We are continually improving our materials to meet this standard.

See our full Accessibility Statement for more details about our accessibility standards.

Logos

The U.S. Center for SafeSport logo features an integrated pair of curved elements that represent the essence of sport: speed, grace, and precision. They are strategically positioned to reflect the teamwork and head-to-head competition, while simultaneously forming the letterform “S” in the empty space as a reference to the words “Safe” and “Sport”. This paired with clean and simple typography, presents a bold and confident identity.

Primary Logo

Our Primary logo has three components, the “S” icon, the logo type “U.S. Center for SafeSport”, and the tagline “Champion Respect. End Abuse.”. The following configuration of the logo is the preferred format for components and structure. It should be used wherever possible on printed and digital applications. Always use the artwork files provided. The components and proportions should not be altered.

When using the Primary Logo ensure that there is a distance proportionate to the height of “SafeSport” on all sides of the logo between any other design elements or logos. The logo should also not be reproduced smaller than 1″ in width.

Primary Logo Variations

Additional variations of the logo configuration and specifications are available to meet specific application requirements.

Primary Logo - 1 Color
For use in applications where color availability is limited to a single color. Note that the 1-color logo can be used in black or any of the primary palette colors.

Primary Logo - 2 Color
For use in applications where color availability is limited; e.g. apparel, embroidery, and silkscreening.

Primary Logo - No Tagline
For use in simplified applications where the tagline format is too complex.

Primary Logo - Reversed
For use on solid or simplified backgrounds where full-color logo variations would not provide enough contrast.

Primary Logo - Stacked
For use in vertical applications when the horizontal version would become too compressed.

Secondary "Badge" Logo

Our secondary logo configuration should be applied for logo applications that require additional emphasis such as a “button” on a web page or when used against a complex background image. This logo variation should be used as shown, with the area within the orange border kept white (not transparent) to maximize readability.

Badge Logo - Reversed

For use when a simplified variation is preferred. The secondary badge logo can be used in black or any of the primary palette colors.

incorrect logo Usage

The following are examples of incorrect logo usage, these examples apply to all versions and formats of the logo identity.

No element of the logo may be re-typeset or used in an alternate font or color.

The elements of the logo should never be used in a truncated or abbreviated form.

The colors of the logo-components should not be altered or adjusted.

The relationship or configuration of the component parts of the logo should never be altered.

The logos should never be horizontally or vertically scaled out of proportion.

Microsite logo - MAAPP

The U.S. Center for SafeSport, created the Minor Athlete Abuse Prevention Policies (MAAPP) to help young athletes be safe, supported, and strengthened. The MAAPP logo consists of two components the logo type “MAAPP” followed by the extended title of MAAPP, “Minor Athlete Abuse Prevention Policies”.

Colors

Items presented in the Center’s brand will always include a liberal use of white space in combination with the simple, clean application of the logo, typically in the primary color palette. All colors shown with their respective type color, passes all contrast tests unless otherwise specified. All version 10 of each color should only be used as background colors.

Color contrast Standards

WCAG Level AAA requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large text.
Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.
WCAG Level 2.1 requires a contrast ratio of at least 3:1 for graphics and user interface components.

Primary Color palette

BLUE 40

#182638

Blue 40 – 15.3:1

Blue 40 and White pass all contrast tests.

BLUE 30

#283B5A

Blue 30 – 11.3:1

Blue 30 and White pass all contrast tests.

BLUE 20

#46627C

Blue 20 – 6.4:1

Blue 20 and White pass all contrast tests when type is at least 18 pts or bold and at least 14 pts.

BLUE 10

#CADFED

Blue 10 – 1.4:1

Blue 10 and White do not pass contrast tests. Blue 10 should only be used for background colors.

ORANGE 40

#C34F2C

Orange 40 – 4.7:1

Orange 40 and White pass all contrast tests when type is at least 18 pts or bold and at least 14 pts.

ORANGE 30

#DB5C2C

Orange 30 – 3.8:1

Orange 30 and White pass all contrast tests when type is at least 18 pts or bold and at least 14 pts.

ORANGE 20

#F28251

Orange 20 – 2.6:1

Orange 20 and White do not pass contrast tests. Orange 20 should only be used for background colors.

ORANGE 10

#FEDDC3

Orange 10 – 1.3:1

Orange 10 and White do not pass contrast tests. Orange 10 should only be used for background colors.

LT BLUE 40

#264F62

LT Blue 40 – 8.8:1

LT Blue 40 and White pass all contrast tests.

LT BLUE 30

#4A7C96

LT Blue 30 – 4.6:1

LT Blue 30 and White pass all contrast tests when type is at least 18 pts or bold and at least 14 pts.

LT BLUE 20

#75BADC

LT Blue 20 – 2.1:1

LT Blue 20 and White do not pass contrast tests. Lt Blue 20 should only be used for background colors.

LT BLUE 10

#E9F9FF

LT Blue 10 – 1.1:1

LT Blue 10 and White do not pass contrast tests. LT Blue 10 should only be used for background colors.

GRAY 40

#282828

Gray 40 – 14.7:1

Gray 40 and White pass all contrast tests.

GRAY 30

#454645

Gray 30 – 9.5:1

Gray 30 and White pass all contrast tests.

GRAY 20

#747777

Gray 20 – 4.5:1

Gray 20 and White pass all contrast tests when type is at least 18 pts or bold and at least 14 pts.

GRAY 10

#EEEEEE

Gray 10 – 1.2:1

Gray 10 and White do not pass contrast tests. Gray 10 should only be used for background colors.

Extended Color palette

RED 20

#901222

Red 20 – 9.1:1

Red 20 and White pass all contrast tests.

GOLD 20

#E28F26

Gold 20 – 2.6:1

Gold 20 and White do not pass contrast tests. Gold 20 should only be used for background colors.

YELLOW 20

#FFD400

Yellow 20 – 1.4:1

Yellow 20 and White do not pass contrast tests. Yellow 20 should only be used for background colors.

GREEN 20

#4D7557

Green 20 – 5.3:1

Green 20 and White pass all contrast tests when type is at least 18 pts or bold and at least 14 pts.

MAUVE 20

#661E62

Mauve 20 – 10.9:1

Mauve 20 and White pass all contrast tests.

PURPLE 20

#271D44

Purple 20 – 15.6:1

Purple 20 and White pass all contrast tests.

RED 10

#BF2034

Red 10 – 6:1

Red 10 and White pass all contrast tests.

GOLD 10

#FBB161

Gold 10 – 1.8:1

Gold 10 and White do not pass contrast tests. Gold 10 should only be used for background colors.

YELLOW 10

#F4E276

Yellow 10 – 1.3:1

Yellow 10 and White do not pass contrast tests. Yellow 10 should only be used for background colors.

GREEN 10

#779E7B

Green 10 – 3:1

Green 10 and White pass all contrast tests when type is at least 18 pts or bold and at least 14 pts.

MAUVE 10

#934D89

Mauve 10 – 5.7:1

Mauve 10 and White pass all contrast tests.

PURPLE 10

#3F3064

Purple 10 – 11.6:1

Purple 10 and White pass all contrast tests.

Incorrect COlor Usage

Do not use color combinations that fail to meet WCAG accessibility contrast ratio requirements.

Do not modify brand colors in tint or hue.

Do not use colors outside of our brand palette.

Typography

Primary Fonts

Gotham Bold is used for headers and should be set in all caps. DIN is used for body copy with DIN Bold used for emphasis.

DOWNLOAD PRIMARY FONTS

Special-Use Fonts

Mongoose is our printed and social disclaimer font. Barlow is used as our condensed web font.

DOWNLOAD SPECIAL-USE FONTS

Free Alternative Fonts

Montserrat is a free, open source alternative to Gotham. Roboto is a free, open source alternative to DIN.

DOWNLOAD ALTERNATIVE FONTS

Photography

Imagery Standards

The U.S. Center for SafeSport uses photography that both shows strong athletes in motion and conveys a sense of teamwork, sportsmanship, and camaraderie.
Some keywords to keep in mind when using photography: Open, Striving, Strong, Vital, Real, Teamwork, Sportsmanship, Camaraderie, Resilience, Athleticism.
Wherever possible, it is recommended to choose warm photos to correspond with the Center’s color palette. It is also recommended to use photos with a shallow depth of field (clear foreground with background blurred).
Photos should never feel dark or intimidating. Individuals in the photos should not look victimized or at-risk, but rather vibrant and resilient.

Photography Examples

Please note that the following examples are representative sample stock images and may not be used without additional licensing.

Action Shots

Snowboarder jumps or flies against sunset light with snow dust

Two swimmers doing a celebratory hand grab over swimming lane separator in clear-water pool.

A baseball player creating a dust cloud from sliding to reach home base to avoid getting tagged out with the umpire approving that they are safe

Athlete Portraits

A young African American girl practices karate in a class setting and smiles at the camera.

Portrait of a young man in the swimming pool

Karate training, Kids of different ages in kimono

Iconography

Consistency is key to a strong visual identity. To achieve this we have our branded icons that are simplified, 2-3 color icons. Always prioritize the use of pre-approved icons to avoid confusion and ensure compliance with accessibility standards. The following are some examples of our branded icons that are universally recognized across SafeSport.

Grooming

Bullying Prevention

Champion Respect

Get Trained

NGB

Report A Concern Flag

Prevention Education

In cases where our branded icons cannot be applied, ensure that the chosen icons are universally understood and fit within SafeSport’s brand identity. Visit Remix.com to find an extensive library of icons that have been pre-approved for brand application.

Incorrect Icon Usage

Do not pair icons on illegible backgrounds.

Avoid using icons not included in our branded icons library.

Do not alter composition or styling of our branded icons.

Do not use color combinations outside of our brand palette.

Co-Branding

Your organization’s logo and the U.S. Center for SafeSport logo should have roughly the same visual weight, with equal spacing from the grey divider between them. Your organization’s logo should be featured first, followed by the Center’s logo. Use the following lockup configurations when cobranding with the Center.

Download Co-Branding Logos

Logo Application

Use the following lockup configurations when cobranding with the Center.

Incorrect usage

Always include a line break that is equally spaced between the logos.

Do not insert the SafeSport logo into your organization's logo.

Do not use a typed, or altered logo, always use our primary brand logo.

SafeSport® Trained Badge

The SafeSport® Trained graphic is used on certificates indicating successful completion on an U.S. Center for SafeSport online course. Use of this logo in collateral or for communication purposes may be granted based on approval by the Center.
Contact [email protected] to request approval for logo usage.

Using Our Assets

Trademark
The name and logo of the U.S. Center for SafeSport (the Center), as well as all related graphics, logos, product and service names, designs, and slogans, are trademarks of the Center. These Marks, along with all associated goodwill, are the exclusive property of the Center; any use of the Marks shall inure exclusively to the benefit of the Center. Olympic and Paralympic Movement partners shall not use the Marks in any manner likely to diminish their commercial value or knowingly use any name, logo, or icon likely to cause confusion with the marks or represent that the Marks are owned by a Movement affiliate rather than by the Center. On this legal basis, the Center has established requirements and guidelines—underscored in the Master Services Agreement—for usage of the Center name. Refer to this Trademark Uses and Licensed Rights document for more detail, including articulation of updates required by Movement affiliates by January 1, 2022.
TRADEMARK USES & LICENSED RIGHTS DOCUMENT
Name & Tagline
Use our full U.S. Center for SafeSport name on first references within a communication. On subsequent or informal references, you can refer to the organization as “the Center. In running text, we are the U.S. Center for SafeSport (include the lowercase “the”). In titles and other standalone uses, omit “the.” Use periods after U and S in all full-name references. This tagline may be used in conjunction with U.S. Center for SafeSport identification. It should not be used independently or with other organizations’ marks, unless approved by the Center. Champion Respect. End Abuse.®
Usage Standards
Contact [email protected] if you have existing internal course content that refers to a Movement affiliate organization’s Safe Sport program: we will in good faith allow it, subject to Center review for accuracy and appropriateness of reference Use the term Safe Sport (two words online) in names, titles, email addresses, or reporting forms—provided the name always includes the affiliate organization’s name. (Allowed: USA Tennis Safe Sport Policy, USA Field Hockey Safe Sport Coordinator, [email protected]) Use the ® symbol in all references to the SafeSport® Trained trademark Request approval for uses of the Center’s marks—or contact us with any usage questions—at [email protected]

Website Standards

The use of “SafeSport” or “Safe Sport” on a website affiliated with the USOPC, NGB, or HPMO is permitted if these requirements are met:

The correct Center logo with tagline
Use description of what can and should be reported to the Center and a button, banner or clear link to to our Report a Concern page
Us descriptions of the SafeSport Code and your organization’s MAAPP or the Center’s MAAPP if not developed with links to the policy documents or to the correct pages on our website
A link to Center-wide trainings and requirements (or your organization’s training access instructions) and a link to the Center’s NGB Services page for additional information

SafeSport Logo with tagline

Report A Concern

Code & Policies

Training & Resources

Direct Link to SafeSport

A direct link to a Safe Sport (or Athlete Safety) landing page hosted on your NGB’s website should be easily found from your website’s homepage—in service to your athletes who deserve easy routes to our confidential misconduct reporting forms and abuse-prevention resources.

If You Are Not Using USOPC NGB-Site Template

Must have a Safe Sport link in the top navigation bar of your website.

If You Are Using USOPC NGB-Site Template

Must have a Safe Sport link in the sidebar of your website.

Newsletter Standards

The use of “SafeSport” or “Safe Sport” in a newsletter affiliated with the USOPC, NGB, or HPMO is permitted if these requirements are met:

The correct Center logo with tagline
Use description of what can and should be reported to the Center and a button, banner or clear link to to our Report a Concern page
Us descriptions of the SafeSport Code and your organization’s MAAPP or the Center’s MAAPP if not developed with links to the policy documents or to the correct pages on our website
A link to Center-wide trainings and requirements (or your organization’s training access instructions) and a link to the Center’s NGB Services page for additional information

Creative Examples

The following are examples of successful brand application.